Growing Your Business with Facebook Shops
A Guide to the New World of E-Commerce


n recent years, the world of e-commerce has seen significant growth, with more and more businesses opting to sell their products and services online.

With the advent of social media in Cyprus, this growth has only accelerated, and platforms like Facebook and Instagram have taken over. Facebook Shops is the company’s latest offering, aimed at making it easier for businesses to sell their products directly to customers through their social media pages. In this blog, we’ll explore how Facebook Shops works, the benefits it offers to businesses, and how to get started.

How Facebook Shops Works:

Facebook Shops allows businesses to create an online store within Facebook and Instagram. The store can be accessed through the business’s Facebook page or Instagram profile, making it easy for customers to browse and purchase products. Businesses can add products to their store, manage orders and fulfillments, and connect with customers through messaging, all from one central location. Facebook Shops also integrates with existing e-commerce platforms like Shopify, BigCommerce, WordPress (Woocommerce) making it easy for businesses to get started without having to build a new website.

Benefits of Using Facebook Shops:

1 Increased Visibility:

By setting up a store on Facebook, businesses can reach a larger audience and increase their visibility to potential customers. With over 2.8 billion active users, Facebook provides a massive opportunity for businesses to connect with customers and drive sales.

2 Improved Customer Engagement:

Facebook Shops provides businesses with the opportunity to engage with customers in a more meaningful way. Businesses can respond to customer inquiries and messages directly through the platform, allowing for a more personalized shopping experience.

3 Easy to Use:

Facebook Shops is user-friendly and intuitive, making it easy for businesses to set up and manage their store. With integrated tools for product management, order fulfillment, and customer engagement, businesses can focus on what they do best – selling their products.

4 Increased Sales:

With its reach and engagement capabilities, Facebook Shops has the potential to drive increased sales for businesses. By making it easier for customers to find and purchase products, businesses can increase their revenue and grow their customer base.

Getting Started with Facebook Shops:

Setting up a store on Facebook Shops is straightforward and can be done in a few simple steps.

Here’s how:

. Create a Facebook page for your business if you don’t already have one

. Connect your e-commerce platform to Facebook Shops. If you don’t have an existing platform, you can sign up for one of Facebook’s integrated partners like Shopify, BigCommerce Woocommerce.

. Add products to your store and set up payment options.

. Customize your store to reflect your brand, including adding a cover image and product categories.

. Promote your store through your Facebook page and other social media channels to reach a larger audience.


Facebook Shops offers a wealth of benefits for businesses in Cyprus utlising social media and looking to sell their products online. With its ease of use, increased visibility, improved customer engagement, and the potential for increased sales, it’s a tool that businesses can’t afford to ignore. Whether you’re just starting out or looking to grow your business, Facebook Shops provides a new world of opportunities at your fingertips.


It’s normal to feel overwhelmed, but you’re not alone. If you need help setting up, managing, or optimising your social media or e-commerce store, get in touch. From graphic design to content writing and website development, we know exactly how to set your business up for success.