Influencer marketing is no longer simply paying someone to say good things about a product and publish pretty photos – our team take a much more creative approach.
Our seven-step influencer marketing plan works as follows:
01
Set KPIs and objectives for the campaign. Let us know what you’d like to achieve, tangibly.
02
Identify the target audience and how they get influenced by.
03
Strategising. We work through exactly how your influencer marketing campaign will work.
04
Shortlisting and selecting suitable influencers. These don’t need to be typical standalone influencers, but may be sportspeople, actors, musicians and/or relevant industry experts.
05
Creating content. We work with the influencers to get creative and make something memorable.
06
Go live! Content is published and the sales start rolling in.
07
