Beauty In The City is a premium aesthetics and beauty center that opened its doors in October 2023. We offered them a full range of marketing and advertising services in order to support their launch and establish their presence in the market.
What we did:
- Developed a comprehensive marketing strategy and a targeted communication plan.
- Run successful META and Google Ad campaigns.
- Crafted a compelling brand identity and social media look & feel.
- Designed and developed a user-friendly and functional website.
- Conducted influencer marketing activities.
Brand Identity Design
Taking into consideration that Beauty In The City represents beauty, we aimed to create aesthetics that evoke beauty, elegance, luxury, and tranquility. Beauty In The City’s customers are men and women who care about their health and appearance, which is why the logo we designed includes figures representing both sexes. The colour palette was carefully selected to evoke calmness and balance, while simultaneously inspiring trust. Every element we incorporated into the overall look and feel was meticulously curated to ensure unity and consistency in the branding.
Colours
Typography
Headlines & CTA
Headlines & CTA
Body Text
Custom Icons
Website Design & Development
Custom Built Expandable Menu
Beauty In The City offers a diverse range of treatments and therapies. To ensure that the website visitors can easily navigate and find the services they are interested in, we’ve organized these offerings efficiently, applying Information Architecture (IA) best practices. For this purpose, we designed and developed a custom expandable menu specifically for this website, optimized for both desktop and mobile views.
Homepage
About Us
Category Page
Product Page
Social Media Look & Feel
We designed a consistent look and feel for the social media postings, following the brand guidelines and carefully selecting appealing imagery. This way we enhanced the communication and achieved both elegance and aesthetic unity.
Influencer Marketing Activities
Influencer marketing is particularly effective for services like those offered by Beauty In The City, which focus on appearance and customer experiences. In this context, we partnered with a popular beauty and fashion influencer known for representing natural beauty and conducted several promotional activities.
