Geomar Geneleco

About the client

Let us do the honours and introduce you to Geomar, an electrical appliances store, providing household appliances and consumer electronics from top-notch renowned brands such as Samsung, Bosch, Neff, Midea, Toshiba, Dyson, Siemens, and many others. The company was founded back in 1994 in Nicosia and has since then been offering consumers high-quality home and electrical appliances, elevating their way of living.

Concept

Home sweet home. A place to relax and unwind after a hectic day at work, a place to enjoy precious family moments, but most importantly a place to express the real you. Geomar answers real-life needs by providing high-quality and innovative home appliances and consumer electronics that are perfectly synced with the modern lifestyle. Taking into account the brand’s mission, we created its e-shop and social media presence from scratch, making sure that the brand is making a statement. Consistency and coherency across all touchpoints were without a doubt a priority in order to increase
memorability and strengthen the brand identity.

Purple is unquestionably the colour of wealth and royalty, but also innovation and creativity. Meanwhile, blue evokes elegance, authority, trust, and confidence. Thus, Geomar’s colour palette was an easy choice for us. A clean and simple design, together with modern typography was used to elevate the brand’s identity and express its real mission: to solve real-life problems through next- generation features and a forward-thinking tradition.

Geomar is your home to all the things that will make your everyday life a little better, your home a little bit cozier, and your routine a little bit easier. This is Geomar!