Growth Consultants was founded in 2022 and provides consulting services to organizations and individuals regarding the utilization of EU and Cyprus funding programs. The company’s goal is to guide its clients and contribute to their growth and the achievement of their objectives, hence the name Growth Consultants. The company operates in a highly competitive environment, where many major and recognisable competitors offer similar consulting services.
The objective, therefore, was to design a corporate identity that could stand confidently against the competition while inspiring professionalism and trust.
What we did:
- Brand identity design
- Web design & development
- Stationery design
Brand Identity Design
To develop our client’s corporate identity, we based our work on the essence of the services provided by Growth Consultants, which is to help their clients grow, evolve, and expand. We aimed to visually convey this upward progress and integrate it into the client’s logo. We used the letter “G” as the initial of the name and creatively incorporated an upward staircase and/or arrow in a minimal yet clear way.
We successfully captured the essence of our client with simplicity and precision, delivering a final logo characterized by balance and clarity, fully refined and capable of representing the company for many years without becoming outdated. The color palette chosen reflects the proffessionalism of the company while remaining light and modern.