Kunstler Sports
Sporting Goods Store

About the client

Meet Kunstler Sports. An endearing sports brand with more than 64 years of experience and 3 stores operating in Cyprus, serving both consumers and retail shops. Kunstler Sports proudly distributes a portfolio of leading, category-defining sporting goods brands, rich in heritage and authenticity. Puma, Fila, Errea, Mizuno, Under Armour, Le Coq Sportif, Body Action – just to name a few. Kunstler’s brand personality? Couldn’t be anything else; but a bold, dynamic brand defined by energy and power.

Concept

For a brand with sports right at heart, a fresh and powerful look was a must when crafting its brand identity. Yet, Kunstler Sports is not solely for the active sports enthusiasts. It is also for those people who are looking for their everyday style. Therefore, taking into account the brand’s personality and target audience, we created Kunstler Sports e-Shop and social media presence from scratch, with attention to every detail.

Bright and dynamic colors, bold typography, dynamic website components, movement, and contrasting elements are exactly what define Kunstler Sports. The yellow color evokes optimism, energy, happiness, and positivity; while black stands for power, strength, and intensity. The mix of the two colors creates just the right contrast to convey Kunstler Sports’ daring attitude to the customers. The aftermath? A fresh, powerful, and professional look that matches the attitude of Kunstler Sports just right.

Blending everything together and bringing Kunstler Sports to life with a modern touch was the fun part. Colors, contrasts, defining details, animation elements, and on-brand design all had to match, to evoke just the right feel – the Kunstler Sports feel!