The Robe Romance
Lifestyle Clothing Brand

About the client

Once upon a time, film graduate and fashion enthusiast Vanessa H’Joseph
designed her dream robe and decided to share it with the world.

More than a business and passion project, her mission is to encourage ‘romance’ as a lifestyle. Officially founded in 2017, ‘The Robe Romance’ is a lifestyle clothing brand based in Nicosia, Cyprus with a physical and online shop.

Concept

For a brand courting savvy buyers, the primary goal for its brand identity was to evoke a sense of luxury and sophistication with geometric patterns and dynamic details. With the letter ‘H’ right at its heart, a sleek style logo with symmetrical hanger elements was brought into existence. It was crafted in a way so that each one of us could see the artwork differently, just like each one of us looks at the world from a different angle.