GEOMAR ELECTRONICS
Unlocking growth with a successful eCommerce launch.
WHAT WE
DELIVERED
A new sales-converting eShop
META paid campaign
Google search ads
Online sales
€
100
K
Impressions
0.8
M
ROAS
100
%
THE SITUATION
Geomar is a home appliance retail store that has been operating in Nicosia, Cyprus, for the last 30 years. The client requested the development of a new eShop and tactical advertising services in order significantly increase sales of both offline and online shop.
THE CHALLENGE
Successfully develop and launch a new eShop that converts sales and generate significant revenue within the first three months of operation. The home appliances market is highly competitive, with many major players operating both physical and online stores, creating a challenging environment for achieving results for our client.
HOW WE DID IT
eShop development
After a thorough research and study of the business requirements, we designed and developed a fully functional sales converting eShop. UI/UX design played a critical role in delivering an exceptional user experience. The product filtering system significantly enhanced usability, facilitating the precise identification and retrieval of desired products, thereby optimizing the user’s interaction with the system.
Launch campaign
We strategised and set up a three-month period advertising campaign introducing the eShop and communicating catchy discounts with engaging graphics. We continuously monitored and optimized the campaign, achieving impressive ROAS performance given the short time the eShop had been operating in the market.
