PROSHRED
Breaking the boundaries: High-performance lead generation for a niche service
WHAT WE
DELIVERED
Communication strategy
META paid ads
Google search ads
Original video production for Reels
Unique visitors
Impressions
New leads
THE SITUATION
Proshred is a B2B company offering professional and secure onsite document shredding services. It targets clients who handle sensitive paper documents, such as legal, financial, and medical records. Due to the specialised nature of the service and the narrow target audience, the client was seeking a way to increase their sales.
THE CHALLENGE
Generating high-quality leads for such a niche Β2Β service and narrow target audience, was especially challenging and required extensive research and specific tactics that would bring significant results.
HOW WE DID IT
Communication strategy
We conducted specific market segmentation and we defined the communication messages for each target audience separately.
Advertising Assets
We produced and designed advertising assets that clearly communicate the benefits of the service for each targeted segment.
Campaign set up
We setup Google and META campaigns, continuously monitoring and optimizing them to ensure quality lead generation.
