UNIVERSAL LIFE
An impactful CSR activity that made the difference
WHAT WE
DELIVERED
Campaign Development
Coordination & Execution
Content Production
Web design / Development
Lead Generation Tactics
People Reached
Total Engagements
Participation
Impressions
Increase in Overall Traffic
Increase of New Visitors
New Facebook Fans
THE SITUATION
Lorem Ipsum. In this section, provide a more in-depth overview on your customer. If it’s an individual, explain the person’s background in the context of your product/service. If it’s a business, talk about the company’s background, industry, and any recent successes in the news.
THE CHALLENGE
Cook your health was a campaign which was proposed by Universal Life in collaboration with PASYKAF. This campaign, which we were asked to execute, aimed at promoting a healthy lifestyle and raising awareness regarding intestinal cancer. The main challenge we faced was coming up with innovative ways to engage our audience. To that end, a website was created, which invited users to share unique healthy recipes. Out of all users, only eight were selected in order to take part in a cooking competition where the public and cooking professionals voted for their best dish!
HOW WE DID IT
Campaign Development
We were in charge of setting up, developing and executing the campaign. At first, we received a brief instructing us to set up a campaign proposal with information on campaign specifics such as timeframes, processes, goals and people involved.
Coordination
We were in charge of setting up, developing and executing the campaign. At first, we received a brief instructing us to set up a campaign proposal with information on campaign specifics such as timeframes, processes, goals and people involved.
Execution
We were in charge of setting up, developing and executing the campaign. At first, we received a brief instructing us to set up a campaign proposal with information on campaign specifics such as timeframes, processes, goals and people involved.
Content Production
We were in charge of setting up, developing and executing the campaign. At first, we received a brief instructing us to set up a campaign proposal with information on campaign specifics such as timeframes, processes, goals and people involved.
