Social media trends and channels fluctuate in popularity and move fast. Brands need to be present on all social platforms where their audiences are and stay abreast of the latest developments. As social media’s focus has shifted from blog posts and static imagery to video creation, and then trends within that medium, brands must be poised for the quick turnaround of video content that communicates well and engages users. Video formats vary across TikTok, Instagram and YouTube, and so content must be optimised for each. Our team of social media specialists knows what's next for each audience on each channel, helping our customers tap into exactly that to show up and show off, socially.