About the client

Welcome to Balanced Body, a place to relax, recharge and re-energize. With 10 years of experience and more than 1270 happy clients, Balanced Body is dedicated to helping people rehabilitate towards a higher quality of life. Physiotherapists, functional trainers, massage therapists and Pilates reformer instructors come together to help clients feel better and live better from the inside out.

Concept

For a brand with healthy living right at heart, we wanted to create a brand identity that evokes feelings of calmness and tranquillity with a dispassionate, yet modern color palette and meaningful details. Grey hues provide a space for intellect and wisdom, while cyan and blue accents set a calm and relaxed mood. The blend between the two colors results in a contemporary and memorable color combination that inspires feelings of professionalism and sophistication.

Simple and clean typography seemed like the best addition to an already fulfilling brand identity. Grounding on these elements and experimenting with interrelated hues and accents, we created Balanced Body’s website. Designed to make anyone who clicks feel welcomed and implemented with an optimized user experience in mind, Balanced Body’s new website signifies everything the brand aspires to be. To familiarise visitors with the space, we used photographs from the studio and explanatory icons that invite anyone on the website to book their next appointment.