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19th Ave New York, NY 95822, USA

Johnsun Heaters Ltd.
Solar Heaters &
Photovoltaic Systems

 

About the client

Let us introduce you to Johnsun, a leader in the solar field in Cyprus, providing photovoltaic solutions for both electrification and investment purposes. The company was founded back in 1981 and has since then been providing the highest level of quality and service to its clients. Committed to the most advanced technologies and driven by innovation, integrity and transparency, Johnsun has been placing the customer right at the heart of its operations since its inception.

 

Concept

With more than 40 years of experience, Johnsun aims to be at the forefront of the energy revolution, and its brand identity should be anything but stagnant. Grounding on the brand’s pioneering and revolutionary personality, we refreshed the image of Johnsun by introducing elements of movement and transformation. Firstly, we exploited a strong and energetic colour palette compromised of orange and dark blue hues that represent the values that the brand stands for. Orange is associated with joy, warmth, and determination, while dark blue is connected to expertise, stability, integrity and power. The result was a perfectly balanced colour palette that evokes feelings of change and modernization; effortlessly attuned to Johnsun’s vision.

To add a modern twist to the identity of the brand, we introduced geometric typography with clean lines which represents minimalism and simplicity; values that customers look out for in brands they trust.

Colours, typography and emblems came together to bring Johnsun’s new website to life. We focused on creating a website with a modern yet familiar look and feel while improving the user experience with an easy navigation system, high loading speed and a mobile-optimised interface.

The website rebranding laid the foundation for a holistic execution of our rebranding strategy which we aspire to apply across all touchpoints, from stationery and brochures to outdoor and digital advertising.
Stay tuned to see the results.

Johnsun Heaters Ltd.
Solar Heaters &
Photovoltaic Systems

 

About the client

Let us introduce you to Johnsun, a leader in the solar field in Cyprus, providing photovoltaic solutions for both electrification and investment purposes. The company was founded back in 1981 and has since then been providing the highest level of quality and service to its clients. Committed to the most advanced technologies and driven by innovation, integrity and transparency, Johnsun has been placing the customer right at the heart of its operations since its inception.

 

Concept

With more than 40 years of experience, Johnsun aims to be at the forefront of the energy revolution, and its brand identity should be anything but stagnant. Grounding on the brand’s pioneering and revolutionary personality, we refreshed the image of Johnsun by introducing elements of movement and transformation. Firstly, we exploited a strong and energetic colour palette compromised of orange and dark blue hues that represent the values that the brand stands for. Orange is associated with joy, warmth, and determination, while dark blue is connected to expertise, stability, integrity and power. The result was a perfectly balanced colour palette that evokes feelings of change and modernization; effortlessly attuned to Johnsun’s vision.

To add a modern twist to the identity of the brand, we introduced geometric typography with clean lines which represents minimalism and simplicity; values that customers look out for in brands they trust.

Colours, typography and emblems came together to bring Johnsun’s new website to life. We focused on creating a website with a modern yet familiar look and feel while improving the user experience with an easy navigation system, high loading speed and a mobile-optimised interface.

The website rebranding laid the foundation for a holistic execution of our rebranding strategy which we aspire to apply across all touchpoints, from stationery and brochures to outdoor and digital advertising.
Stay tuned to see the results.

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